Customer Avatar: Define Your Ideal Customer Profile (Exploit Facebook's Audience Insights to Discover Exactly Who Your Customers Really Are) (Competitive Advantage Book 1) by Lewis Richard G

Author:Lewis,Richard G.
Language: eng
Format: azw3
Publisher: Riana Publishing
Published: 2016-06-26T16:00:00+00:00

Examples of Conscious and Unconscious Characteristics

Conscious/Stated: Unconscious/Unstated:

Demographics Biggest Motivators

Problems Biggest Fears

Solutions Biggest Desires

Note: People might be content to state their age or their problems of their wishes. However, people’s real motivations, fears and desires are often more difficult to ascertain.

Conscious/Stated Characteristics

Demographics - gender, age, geography, income, marital status etc.

Problems – over-weight, unhealthy, need money, low self-esteem etc.

Solutions – diet, exercise, make money online, self help etc.

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